Patron
Art of Patron Tour
The Challenge – Create a red-carpet-quality event celebrating the art of Patron in fashion, music, video, culinary, mixed media and of course mixology. The event must be mobile and able to travel to four key markets.
What We Did – We created multiple large scale art installations, an interactive hands on ‘make your own’ gallery, designed 4 patron gowns made entirely from Patron packaging and worked with local culinary and musical talent to draw on the local art community for integration. We also worked with Rolling Stone on the Patron video series and highlighted the new VR experience of touring the Patron Hacienda, which in and of itself is a true work of art.
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