Every year, FOX and the producers of the The Simpsons throw a party to celebrate the year's Treehouse of Horror episode. We designed and produced this year's milestone twenty-fifth anniversary party and screening, which included a live projection of this year's episode as it aired, circus sideshow acts, casino gaming stations, unique catering, and fun activity booths for guests. Held at the legendary Roosevelt Hotel in the heart of Hollywood, this was an evening to remember. Click through the slideshow to explore our creation!
A giant double-sided print of Ned Flanders as the devil spins in the center of the gaming room!
Cutouts of characters from the show greet guests at the check-in.
Inside the hellish “casino” gaming room, a dealer beckons guests to try their luck.
Craps dealers keep the chips moving. Guests can exchange their winnings for Simpsons-themed prizes.
On the walkway to the outdoor screening area, a frightened Bart Simpson hides behind a fountain.
Kodos and Kang, evil drooling aliens from the planet Rigel IV (and recurring characters on the annual Treehouse of Horror episode) greet guests as they enter the outdoor area!
The outdoor lounge offers original activity booths, including private sessions with a fortune teller just off the main space.
We covered the Roosevelt's pool to create a VIP dining area.
When the Treehouse of Horror episode airs, all attention turns to the screen. The episode always features some of the most inventive and ambitious animation of the show's entire season.
Bartenders dressed as "droogs" from A Clockwork Orange (one of the many reference made in the episode) pour drinks for guests.
A guest tests his strength on the High Striker.
Actors dressed as schoolmarms dole out handwritten messages to guests at the Personalized Chalk Board Punishments booth.
A contortionist flexes for the crowd.
A sexy snake-charmer lets daring guests handle her pet.
A sword swallower, at the high point of her act!
A stilt-walker struts, dances, and spins with a specially made cane.
A fire-eater tries a taste of his wares.
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oct 1 2014
We're Finalists in the 2014 BizBash Event Style Awards!
BizBash gave us the nod for an event we designed and produced in January, when for the eighth consecutive year we constructed an elaborate Godiva chocolate lounge at the Warner Brothers and inStyle Golden Globes after party. Look through the slideshow below and watch the video to tour our creation.
A “chocolate bar” offers an extravagant spread of truffles for sampling.
Wall hangings made of pure Godiva chocolate celebrate “the game of love.”
Over 150,000 squares of fabric ‘pomp’ the gold fabric walls, creating a backdrop for our chocolate creations.
On our chocolate bookshelf, curling pages form a heart!
Heart shaped tables lined with truffles provide a place for guests to unwind.
“Dinner for Two”. Is anything more romantic? Our wall relief is made of milk, dark, and white chocolate.
“Love Songs”. Just like in the movies, the soundtrack is the soul of any story. Look closely, can you find the hidden heart?
Approximately 1,200 Gold Godiva Boxes make up the architectural screen panels.
We designed these heart-shaped acrylic candle holders as accent lights.
At the bar, Godiva liqueurs featured prominently in cocktails like the Truffletini and the Dark Horse.
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For a behind-the-scenes look at our process for this project, check out Madoff Production's “making of” video:
jul 29 2014
Kissed by Covergirl at the Grove
CoverGirl's new glambassador, the lovely Youtube sensation Missglamorazzi, announced her new partnership with the company at an event we designed and produced today at The Grove in Los Angeles. Fans lined up to hear her tell the story of her ascent to stardom, watch her latest video posting, and meet her one-on-one, face-to-face! Afterwards, guests could receive a free styling at one of the makeup stations, and take a shot at the “kissing booth” photo opportunity, flanked by a pair of hunky young men.
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jul 28 2014
Roca Patrón Launch Party in Brooklyn
We've designed an incredible six-city tour to announce the launch of a new premium tequila from Patrón Spirits. Our design played up the old-world, artisanal quality of this special small batch spirit, with wood from vintage aging barrels, rich black leather, and handmade chandeliers made from Roca bottles. Expert local mixologists were on hand to show off the exceptionally smooth flavor with a range of one-of-a-kind cocktails. This party’s about to go on tour, so stay tuned on social media for Roca Patrón’s premiere in your town! #rocapatron
jun 8 2014
Coffee Bean & Tea Leaf Float at L.A. Pride Parade
We designed and built this fun parade float for CBTL at this year's Pride parade in West Hollywood. Play the video to watch Mr. Ice Blended get down!
may 15 2014
Winter WONKA-land NYC
Willy Wonka's latest creation is a work of pure imagination: banana-shaped ice cream pops in Vanilla Grape and Vanilla Banana flavors. They come on a stick, and best of all, they have an edible candy "peel." We created a one-weekend-only winter spectacular, complete with real life Oompa Loompas, in New York's meatpacking district to announce the new treats, free and open to the public. Click through the slideshow to tour Mr. Wonka's creation!
Mr. Wonka’s giant purple hat, perched on the awning above the street, signals to alert passersby that something special is coming!
On opening day, an Oompa Loompa greets pedestrians, beckoning them to enter the Winter WONKAland.
Frosted Wonka signage announces the space in the storefront window.
Inside, visitors experience a taste of pure imagination, as they wander winding paths through giant snow drifts, with giant Wonka treats like these oversize popsicles.
Giant truffles, covered in snow!
An “igloo” tent makes an impromptus storage spot for cases of Wonka Peel-a-Pops.
A letter from Mr. Wonka announces the invention of the Peel-a-Pop (alongside his signature hat and longboat).
At an audio station, visitors can push a button to hear a chapter of the Wonka story.
Giant grapes festoon the walls, secret ingredients in the Vanilla Grape Peel-a-Pop.
Giant cake rolls stay cool in a snow bank.
Just like the everlasting gobstopper, Mr. Wonka’s truffles are extra-large.
The Peel-a-Pop is an ice cream snack in the shape of a banana. But unlike a real banana, the “peel” is edible!
A chocolate cake lover’s ultimate dream!
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For more, check out this amazing video with the unveiling and walk-through: