We kicked off a national four-city tour at L.A. River Studios, where we created a 360 degree celebration of Patrón's commitment to artisanal craftsmanship. The evening brought together the five pillars that celebrate the unwavering artistry of Patrón Spirits: culinary arts, mixology and cocktails, music and culture, the iconic Patrón bottle itself, and of course handmade Patrón tequilas. We built a “hacienda” inside the studios, in which guests could don an Oculus Rift to experience an immersive virtual reality tour of Patrón's production process. The evening recognized artists' commitment to his or her respective craft—from tequila makers to bartenders to musicians, and chefs. Step through the slideshow to tour our creation. The Art of Patrón might be coming to your town soon, so stay tuned!
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You can also watch a short video of the proceedings:
mar 12 2015
Lytro Pop-up in Tokyo
In the heart of Tokyo’s fashion district, we designed Lytro Studio, a unique experiential space where photographers and the general public can experience the power of Lytro’s innovative Light Field technology. Lytro’s innovative cameras and software create 3D “living pictures” in a single exposure, which can be interacted with later to adjust focus, depth of field, tilt, and perspective shift.
Our design for the space emphasizes the creative possibilities of this new medium, with an “upside-down room” photo opportunity, and fun photo subjects to experiment with. iPads with the Lytro iOS mobile application allow visitors to experience the power of the software. Examples of works created by artists from around the work are on display, as living pictures and also as lenticular prints. The pop-up will be open for a full year, so be sure to stop by 2-32-3 Jingumae, Shibuya!
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mar 05 2015
Amopé at Grand Central Station
At the legendary Vanderbilt Hall in Grand Central Station, we created a unique fairy-tale themed event for Amopé to showcase their new Pedi Perfect line of footcare. This special promotion allowed the general public to experience the product line directly, with the help of an esthetician, and pose for a photo with Prince (or Princess!) Charming. Spokesperson Chrissy Teigen even took the stage, to have her foot fitted with a “glass slipper”. Step through the slideshow to see our design.
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feb 21 2015
American Airlines at the Independent Spirit Awards
We created a unique backstage lounge for American Airlines, the official airline and a premier sponsor of the Film Independent Spirit Awards. VIPs and visitors got enjoy a taste of the American experience. Click through the slideshow to see the lounge.
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jan 21 2015
Black Sea Premiere
We produced the premiere of Focus Features’ new film Black Sea, at the Landmark Sunshine Cinema in New York. The film, starring Jude Law, centers on a submarine captain who takes a job with a shadowy backer to search the depths of the Black Sea for a submarine rumored to be loaded with gold. We created a red carpet area for media to photograph the film's creators and talent, and a dark, intimate lounge for socializing and celebration.
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oct 19 2014
Simpsons Treehouse of Horror XXV
Every year, FOX and the producers of the The Simpsons throw a party to celebrate the year's Treehouse of Horror episode. We designed and produced this year's milestone twenty-fifth anniversary party and screening, which included a live projection of this year's episode as it aired, circus sideshow acts, casino gaming stations, unique catering, and fun activity booths for guests. Held at the legendary Roosevelt Hotel in the heart of Hollywood, this was an evening to remember. Click through the slideshow to explore our creation!
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oct 1 2014
We're Finalists in the 2014 BizBash Event Style Awards!
BizBash gave us the nod for an event we designed and produced in January, when for the eighth consecutive year we constructed an elaborate Godiva chocolate lounge at the Warner Brothers and inStyle Golden Globes after party. Look through the slideshow below and watch the video to tour our creation.
A “chocolate bar” offers an extravagant spread of truffles for sampling.
Wall hangings made of pure Godiva chocolate celebrate “the game of love.”
Over 150,000 squares of fabric ‘pomp’ the gold fabric walls, creating a backdrop for our chocolate creations.
On our chocolate bookshelf, curling pages form a heart!
Heart shaped tables lined with truffles provide a place for guests to unwind.
“Dinner for Two”. Is anything more romantic? Our wall relief is made of milk, dark, and white chocolate.
“Love Songs”. Just like in the movies, the soundtrack is the soul of any story. Look closely, can you find the hidden heart?
Approximately 1,200 Gold Godiva Boxes make up the architectural screen panels.
We designed these heart-shaped acrylic candle holders as accent lights.
At the bar, Godiva liqueurs featured prominently in cocktails like the Truffletini and the Dark Horse.
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For a behind-the-scenes look at our process for this project, check out Madoff Production's “making of” video:
jul 29 2014
Kissed by Covergirl at the Grove
CoverGirl's new glambassador, the lovely Youtube sensation Missglamorazzi, announced her new partnership with the company at an event we designed and produced today at The Grove in Los Angeles. Fans lined up to hear her tell the story of her ascent to stardom, watch her latest video posting, and meet her one-on-one, face-to-face! Afterwards, guests could receive a free styling at one of the makeup stations, and take a shot at the “kissing booth” photo opportunity, flanked by a pair of hunky young men.
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jul 28 2014
Roca Patrón Launch Party in Brooklyn
We've designed an incredible six-city tour to announce the launch of a new premium tequila from Patrón Spirits. Our design played up the old-world, artisanal quality of this special small batch spirit, with wood from vintage aging barrels, rich black leather, and handmade chandeliers made from Roca bottles. Expert local mixologists were on hand to show off the exceptionally smooth flavor with a range of one-of-a-kind cocktails. This party’s about to go on tour, so stay tuned on social media for Roca Patrón’s premiere in your town! #rocapatron