We recreated Oprah's entire studio set out of pure Godiva Chocolate.

We produced Pac Sun's Beach Ballyhoo event, a weekend long festival on the Santa Monica Beach with above-ground swimming pool, lots of food and drink, big-name bands, and a half-pipe for skateboarding and BMX.

For Covergirl's 50th anniversary at Boa steakhouse we created dramatic entry sign, with glittering gold letters surrounding by a sea of glowing candles.

At the 2011 Primetime Emmy Awards' Governors Ball we created a unique “cake-pops” giveaway acrylic box set for Duncan Hines, complete with recipe cards.

We designed an outdoor lounge, with seating and tabletop photo-sculptures for the Glee 2010 fall premiere at Paramount Studios.

Our vision for the Godiva Lounge at the 2011 InStyle Golden Globes party was a gallery of chocolate sculptures, inspired by Chihuly glass.

This Hanes "pop-up" shop, opening in 2007, was one of our very first. Near the entryway, we set up dramatic central grouping of mannequins to show off the transparency of the sheer materials.

At the 2011 BlogHer convention in San Diego, we designed a kitchen on a platform for celebrity chef Marco Pierre White to show off the versatility of Knorr products.

When L'Oréal sponsored an Entertainment Weekly event celebrating the 2010 Primetime Emmy Awards at the Sunset Marquis hotel in West Hollywood, we brought flowers!

Back in 2008, we created a "living room" for Netflix just off the red carpet at Film independent's Spirit Awards, where Martin Short's alter-ego Jiminy Glick interviewed visiting guests.

We fashioned this unique “Ring Toss” booth as a fairground-style attraction for Patrón tequila.

For the 23rd annual Simpsons "Treehouse of Horror" on the Santa Monica Pier last year, we rebranded the entirety of Pacific Park, with added attractions including this Simpsons-themed "Spinning Wheel of Death".

At the 2010 Independent Spirit Awards at the Nokia Theater in downtown LA, we designed, built and furnished a classic 20s Piaget-branded jazz lounge, complete with a bar and a bandstand.

jun 8
2014

Coffee Bean & Tea Leaf Float at L.A. Pride Parade

We designed and built this fun parade float for CBTL at this year's Pride parade in West Hollywood. Play the video to watch Mr. Ice Blended get down!

may 15
2014

Winter WONKA-land NYC

Willy Wonka's latest creation is a work of pure imagination: banana-shaped ice cream pops in Vanilla Grape and Vanilla Banana flavors. They come on a stick, and best of all, they have an edible candy "peel." We created a one-weekend-only winter spectacular, complete with real life Oompa Loompas, in New York's meatpacking district to announce the new treats, free and open to the public. Click through the slideshow to tour Mr. Wonka's creation!

Mr. Wonka’s giant purple hat, perched on the awning above the street, signals to alert passersby that something special is coming!

On opening day, an Oompa Loompa greets pedestrians, beckoning them to enter the Winter WONKAland.

Frosted Wonka signage announces the space in the storefront window.

Inside, visitors experience a taste of pure imagination, as they wander winding paths through giant snow drifts, with giant Wonka treats like these oversize popsicles.

Giant truffles, covered in snow!

An “igloo” tent makes an impromptus storage spot for cases of Wonka Peel-a-Pops.

A letter from Mr. Wonka announces the invention of the Peel-a-Pop (alongside his signature hat and longboat).

At an audio station, visitors can push a button to hear a chapter of the Wonka story.

Giant grapes festoon the walls, secret ingredients in the Vanilla Grape Peel-a-Pop.

Say Freeze!

Giant cake rolls stay cool in a snow bank.

Just like the everlasting gobstopper, Mr. Wonka’s truffles are extra-large.

The Peel-a-Pop is an ice cream snack in the shape of a banana. But unlike a real banana, the “peel” is edible!

A chocolate cake lover’s ultimate dream!

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For more, check out this amazing video with the unveiling and walk-through:

may 2
2014

24 Premiere at the USS Intrepid

Jack Bauer is back! We produced the premiere of the incredible new limited series "24: Live Another Day", held aboard the USS Intrepid aircraft carrier in New York.

The deck of the ship offers spectacular views of New York City.

We installed a giant red carpet along the length of the giant transparent pavilion on deck.

At the end of the red carpet was a new Chrysler 200, as featured in the show. Chrysler is the official sponsor of the show's sixth season.

Custom furniture and pillows create a place to relax on the giant ship.

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For more, check out this video of Kiefer Sutherland and the rest of the cast enjoying the evening with a special group of fans:

jan 12
2014

Godiva Lounge at the Warner Brothers/InStyle Golden Globes Afterparty

For the eighth consecutive year, we constructed an elaborate chocolate lounge at the Warner Brothers and inStyle Golden Globes after party. In a whimsical setting full of shimmering gold accents (and lavish truffles for sampling), guests were invited to “find the heart” in each display. We hand-built each one of these sculptures, which collectively took over 500 man hours to construct. Look through the slideshow to tour our creation!

A “chocolate bar” offers an extravagant spread of truffles for sampling.

Wall hangings made of pure Godiva chocolate celebrate “the game of love.”

Over 150,000 squares of fabric ‘pomp’ the gold fabric walls, creating a backdrop for our chocolate creations.

On our chocolate bookshelf, curling pages form a heart!

Heart shaped tables lined with truffles provide a place for guests to unwind.

“Dinner for Two”. Is anything more romantic? Our wall relief is made of milk, dark, and white chocolate.

“Love Songs”. Just like in the movies, the soundtrack is the soul of any story. Look closely, can you find the hidden heart?

Approximately 1,200 Gold Godiva Boxes make up the architectural screen panels.

We designed these heart-shaped acrylic candle holders as accent lights.

At the bar, Godiva liqueurs featured prominently in cocktails like the Truffletini and the Dark Horse.

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For a behind-the-scenes look at our process for this project, check out Madoff Production's “making of” video:

dec 2
2013

US Post Office Gingerbread House

Every year, the Farley Post Office on 8th Avenue in New York is home to “Operation Santa”. What better place to celebrate the launch of the USPS's new holiday-themed "Forever" stamp series, which features images of gingerbread houses? In the post office's famous vaulted lobby, we built a life-size gingerbread home.

Stay back! No nibbling!

You've got mail! The loving attention to detail on the house has everyone in the lobby stopping to look.

Our design was inspired by the brand new limited-edition "Gingerbread House" stamps.

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The first-day-of-issue celebration made a big splash, with music from the Broadway Boys, and a holiday photo booth: