We recreated Oprah's entire studio set out of pure Godiva Chocolate.

We produced Pac Sun's Beach Ballyhoo event, a weekend long festival on the Santa Monica Beach with above-ground swimming pool, lots of food and drink, big-name bands, and a half-pipe for skateboarding and BMX.

For Covergirl's 50th anniversary at Boa steakhouse we created dramatic entry sign, with glittering gold letters surrounding by a sea of glowing candles.

At the 2011 Primetime Emmy Awards' Governors Ball we created a unique “cake-pops” giveaway acrylic box set for Duncan Hines, complete with recipe cards.

We designed an outdoor lounge, with seating and tabletop photo-sculptures for the Glee 2010 fall premiere at Paramount Studios.

Our vision for the Godiva Lounge at the 2011 InStyle Golden Globes party was a gallery of chocolate sculptures, inspired by Chihuly glass.

This Hanes "pop-up" shop, opening in 2007, was one of our very first. Near the entryway, we set up dramatic central grouping of mannequins to show off the transparency of the sheer materials.

At the 2011 BlogHer convention in San Diego, we designed a kitchen on a platform for celebrity chef Marco Pierre White to show off the versatility of Knorr products.

When L'Oréal sponsored an Entertainment Weekly event celebrating the 2010 Primetime Emmy Awards at the Sunset Marquis hotel in West Hollywood, we brought flowers!

Back in 2008, we created a "living room" for Netflix just off the red carpet at Film independent's Spirit Awards, where Martin Short's alter-ego Jiminy Glick interviewed visiting guests.

We fashioned this unique “Ring Toss” booth as a fairground-style attraction for Patrón tequila.

For the 23rd annual Simpsons "Treehouse of Horror" on the Santa Monica Pier last year, we rebranded the entirety of Pacific Park, with added attractions including this Simpsons-themed "Spinning Wheel of Death".

At the 2010 Independent Spirit Awards at the Nokia Theater in downtown LA, we designed, built and furnished a classic 20s Piaget-branded jazz lounge, complete with a bar and a bandstand.

jan 12

Godiva Lounge at the Warner Brothers/InStyle Golden Globes Afterparty

For the eighth consecutive year, we constructed an elaborate chocolate lounge at the Warner Brothers and inStyle Golden Globes after party. In a whimsical setting full of shimmering gold accents (and lavish truffles for sampling), guests were invited to “find the heart” in each display. We hand-built each one of these sculptures, which collectively took over 500 man hours to construct. Look through the slideshow to tour our creation!

A “chocolate bar” offers an extravagant spread of truffles for sampling.

Wall hangings made of pure Godiva chocolate celebrate “the game of love.”

Over 150,000 squares of fabric ‘pomp’ the gold fabric walls, creating a backdrop for our chocolate creations.

On our chocolate bookshelf, curling pages form a heart!

Heart shaped tables lined with truffles provide a place for guests to unwind.

“Dinner for Two”. Is anything more romantic? Our wall relief is made of milk, dark, and white chocolate.

“Love Songs”. Just like in the movies, the soundtrack is the soul of any story. Look closely, can you find the hidden heart?

Approximately 1,200 Gold Godiva Boxes make up the architectural screen panels.

We designed these heart-shaped acrylic candle holders as accent lights.

At the bar, Godiva liqueurs featured prominently in cocktails like the Truffletini and the Dark Horse.


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For a behind-the-scenes look at our process for this project, check out Madoff Production's “making of” video:

dec 2

US Post Office Gingerbread House

Every year, the Farley Post Office on 8th Avenue in New York is home to “Operation Santa”. What better place to celebrate the launch of the USPS's new holiday-themed "Forever" stamp series, which features images of gingerbread houses? In the post office's famous vaulted lobby, we built a life-size gingerbread home.

Stay back! No nibbling!

You've got mail! The loving attention to detail on the house has everyone in the lobby stopping to look.

Our design was inspired by the brand new limited-edition "Gingerbread House" stamps.


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The first-day-of-issue celebration made a big splash, with music from the Broadway Boys, and a holiday photo booth:

jun 9

Transitions™ Performance Park

For the CMA Music Festival in Nashville last weekend we transformed an entire park into an interactive promotion for Transitions Lenses featuring live country music bands, sports, lounging areas, and a very special photo booth. Step through the slideshow to experience the park:

The CMA festival is the biggest of its kind, with stages all over the city, and country music fans from all over the world.

We rebranded Walk of Fame Park in the heart of the city as Transitions Performance Park, open and free to the public.

Our fabrication team created these amazing giant sunglasses, complete with genuine Transitions photochromic film that darkens in bright light. Each colorful pair had a matching hammock beneath it, for lounging.

Bands and singer-songwriters played all afternoon on each day. Gwen Sebastian, Holly Williams, and the Marshall Tucker Band all took the stage.

Inside, an interactive photo booth stage offered guests a chance to get their twang on (or at least pretend!). Check out more photos online on the Transitions Facebook album.

Upstairs, a deck with viewing scopes offered killer views of the festival.

The bean bag toss, football toss, mini golf, and grass volleyball games were especially popular. Here they are seen in the early morning, before the crowds arrive.


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mar 29

“Season of the Whiff ” at the Grove

We just worked with Head and Shoulders to launch their new campaign, “Season of the Whiff ”. For every “whiff ” (a swing and a miss) in this season of Major League Baseball, Head and Shoulders will make a $1 donation to Reviving Baseball in Inner Cities, a charity dedicated to making baseball opportunities available for young people. The campaign was announced by Head and Shoulders' “Mane Man” C. J. Wilson, pitcher for the Los Angeles Angels of Anaheim, with an appearance at the Grove in Los Angeles. We designed and built a customized batting cage, with an “umpire ”, and unique signage, where fans were invited to step up to the plate and “take a whiff ”. Watch a video of the event.

C.J. demonstrates a “double dose of confidence” with the Head and Shoulders girls.

Our batting cage features a life-size upright "umpire" sign, a billboard backdrop with a cheering audience, and branded signage messaging the campaign's theme.

C.J.'s teammate Josh Hamilton swings for charity.

Fans of all ages were also invited to step up to the plate.

Even the Easter Bunny decided to step inside and take a swing!

C.J. and Steelers safety Troy Polamalu take a break in a pair of branded director's chairs.

The new Head and Shoulders formula features the scent of Old Spice.


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mar 18

Thanks, BizBash!

BizBash magazine saluted Abel McCallister Designs today in its article on “The Top 35 Event Designers”. The editors gave a special nod to our Simpsons "Treehouse of Horrors" party and praised our “surprising product installations.” We're very proud to have been recognized as outstanding designers in this roundup of the best of the best! (The print magazine hasn't shipped yet, but you can view the writeup online now.)