Unilever: Project Sunlight
Project Sunlight is a movement to create a future in which no child goes to bed hungry, and every home has enough water to drink and to wash, cook and clean. In New York City, we created a media-only event to introduce the project, featuring Josh Duhamel. We're proud to have worked with Unilever on this important mission to help feed America. Read more stories on facebook at #shareameal.
We designed a special experiential event in New York for Nectresse, Splenda's newest product. It's an all natural, zero-calorie sweetener made from Monk Fruit, a fruit that has been cultivated in China for hundreds of years. The event was hosted by Lisa Ling, who talked about her personal story: how she grew up with artificial sweeteners, because members her family were diabetic. But while she never really cared for any of them, she fell in love with the taste of Nectresse, which has no artificial ingredients.
Visitors were greeted with a pomegranate iced tea and invited to relax. The CEO of BioVittoria, the company that created the product, mingled with the guests, and told the story of bringing this ancient fruit to a modern market. But the real test was the taste: delicious tiramisu, peanut butter granola, salad dressing, and some yogurt parfaits. The last stop was a makeup artist, who demonstrated how Nectresse can be substituted for sugar in beauty treatments.
The backdrop to all of this was the incredible 46th floor panoramic views of the SoHi Meeting Room at the Trump Soho Hotel downtown.