Consumer Marketing

jun 8
2014

Coffee Bean & Tea Leaf Float at L.A. Pride Parade

We designed and built this fun parade float for CBTL at this year's Pride parade in West Hollywood. Play the video to watch Mr. Ice Blended get down!

may 15
2014

Winter WONKA-land NYC

Willy Wonka's latest creation is a work of pure imagination: banana-shaped ice cream pops in Vanilla Grape and Vanilla Banana flavors. They come on a stick, and best of all, they have an edible candy "peel." We created a one-weekend-only winter spectacular, complete with real life Oompa Loompas, in New York's meatpacking district to announce the new treats, free and open to the public. Click through the slideshow to tour Mr. Wonka's creation!

Mr. Wonka’s giant purple hat, perched on the awning above the street, signals to alert passersby that something special is coming!
On opening day, an Oompa Loompa greets pedestrians, beckoning them to enter the Winter WONKAland.
Frosted Wonka signage announces the space in the storefront window.
Inside, visitors experience a taste of pure imagination, as they wander winding paths through giant snow drifts, with giant Wonka treats like these oversize popsicles.
Giant truffles, covered in snow!
An “igloo” tent makes an impromptus storage spot for cases of Wonka Peel-a-Pops.
A letter from Mr. Wonka announces the invention of the Peel-a-Pop (alongside his signature hat and longboat).
At an audio station, visitors can push a button to hear a chapter of the Wonka story.
Giant grapes festoon the walls, secret ingredients in the Vanilla Grape Peel-a-Pop.
Say Freeze!
Giant cake rolls stay cool in a snow bank.
Just like the everlasting gobstopper, Mr. Wonka’s truffles are extra-large.
The Peel-a-Pop is an ice cream snack in the shape of a banana. But unlike a real banana, the “peel” is edible!
A chocolate cake lover’s ultimate dream!
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For more, check out this amazing video with the unveiling and walk-through:

dec 2
2013

US Post Office Gingerbread House

Every year, the Farley Post Office on 8th Avenue in New York is home to “Operation Santa”. What better place to celebrate the launch of the USPS's new holiday-themed "Forever" stamp series, which features images of gingerbread houses? In the post office's famous vaulted lobby, we built a life-size gingerbread home.

Stay back! No nibbling!
You've got mail! The loving attention to detail on the house has everyone in the lobby stopping to look.
Our design was inspired by the brand new limited-edition "Gingerbread House" stamps.
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The first-day-of-issue celebration made a big splash, with music from the Broadway Boys, and a holiday photo booth:

jun 9
2013

Transitions™ Performance Park

For the CMA Music Festival in Nashville last weekend we transformed an entire park into an interactive promotion for Transitions Lenses featuring live country music bands, sports, lounging areas, and a very special photo booth. Step through the slideshow to experience the park:

The CMA festival is the biggest of its kind, with stages all over the city, and country music fans from all over the world.
We rebranded Walk of Fame Park in the heart of the city as Transitions Performance Park, open and free to the public.
Our fabrication team created these amazing giant sunglasses, complete with genuine Transitions photochromic film that darkens in bright light. Each colorful pair had a matching hammock beneath it, for lounging.
Bands and singer-songwriters played all afternoon on each day. Gwen Sebastian, Holly Williams, and the Marshall Tucker Band all took the stage.
Inside, an interactive photo booth stage offered guests a chance to get their twang on (or at least pretend!). Check out more photos online on the Transitions Facebook album.
Upstairs, a deck with viewing scopes offered killer views of the festival.
The bean bag toss, football toss, mini golf, and grass volleyball games were especially popular. Here they are seen in the early morning, before the crowds arrive.
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jun 20
2010

PacSun Beach Ballyhoo

Pac Sun celebrated the summer solstice with a free weekend-long party on the Santa Monica beach featuring live skateboarding and BMX, carnival games, and some of the most buzzed-about bands on the planet. We produced the entire occasion, and brought a few special touches of our own.

View of tent on Santa Monica beach.

A beautiful day for a concert! The tents for the party go up on the Santa Monica beach, near the pier.

Pa Sun Sign

A giant Pac Sun sign draws in passersby.

Concert Stage

The stage features a massive sound system and lighting rig.

Crowd at Concert

Crowds gathered for a program that included Circa Survive, Neon Trees, and Matt and Kim.

Performer B.o.B

B.o.B takes the stage.

Skateboarders on a half pipe

Skaters catch air on a huge half-pipe.

Legendary skater Tony Hawk

Late saturday afternoon, legendary skater Tony Hawk dropped in (literally) and blew everyone's mind.

A street course for skateboarders and BMXers

Skaters and BMXers tear up the street course.

A vertical cage for storing skate gear.

A vertical cage stores all the giveaway bikes and boards.

Skateboard decks

A gallery of skate decks.

Branded Pac Sun water bottles.

To keep people hydrated, we passed out Pac Sun branded water.

Lounge area

A tented lounge creates shady areas for partygoers to relax.

Stenciled Pac Sun logo.

We spraypaint-stenciled the perimeter of the fence with the event's logo, creating a weathered, sunbleached look.

A teepee by Quiksilver

Vendors offered food, drink, and giveaways. A Quiksilver teepee creates a hangout space.

Orange and yellow cups in a fence spell in the shape of the Pac Sun logo

Orange and yellow cups jammed into chain link fencing create a rendering of the Pac Sun logo!

'Blackboard' sculptures that guests can mark up with their own drawings and designs.

Visitors make their mark with colored chalk on some monolithic outdoor sculptures.

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Here's some great video footage of the Ballyhoo, with a soundtrack by Ra Ra Riot:

mar 21
2010

SoBe Lounge

South be Southwest in Austin is one of the world's top showcases for musical, film, and interactive media talent. Festival attendees this year got a chance to kick back at the lounge we designed for SoBe.

Ribbon-shaped signage leads pedestrians in from the street.

Behind the juice bar, cutaways in the shape of the SoBe lizard reveal the product.

Bartenders pour free glasses of some favorite SoBe flavors.

Crowds gathered to relax, unwind, have a drink, and share tips about the festival.

Interactive terminals let visitors share photographs of themselves with imaginary, digitally-created tattoos.

Guests share photos of themselves on social media sites.

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feb 22
2010

We're on Oprah!

We're proud to have been featured guests on Oprah, where our team spent a whole week fabricating her entire set out of Godiva chocolate. Oprah is incredible, and her enthusiasm made the whole experience a blast. Check out the first part of the episode, in which she walks through all the decor elements:

The show also aired this short "making-of" segment that shows some of the magic behind our process: