Founded in 2004 as Larry Abel Designs, Abel McCallister began by producing "boutique" brand experiences within high profile events created by other event producers. The business quickly evolved into a full service event production company specializing in creative brand marketing strategies. Early clients included Entertainment Weekly, Godiva Chocolatier, Sprint Communications, and Larry's former employer Mars Inc. After catching the attention of the competitive world of brand marketing, the company was soon producing large scale events, starting with the Tennis Channel Glam Slam in 2005.
A long run of high profile event production soon followed, including the 2010 Entertainment Tonight / People Magazine Emmy Party, the People Grammy Party hosted by Beyoncé, the Entertainment Weekly Fashion Week Party, the Entertainment Weekly Upfront Party, the Entertainment Weekly Opening Night Party at the Sundance Film Festival, the Tony Awards Backstage Press Room for Sprint, the PROMAX / BDA New York Conference, the MI6 Game Marketing Conference in San Francisco, the In Style Party at the Golden Globes, the Ragú Celebrity Soccer Shoot-Out and Elle Women in Hollywood Awards. In 2010, partners Larry and Raymond appeared on Oprah, when they recreated her entire set out of pure Godiva chocolate. The company has enjoyed steady growth: in 2011 alone Abel McCallister produced 187 events in 14 states.
The company's work has garnered numerous awards, including a 2010 Bizbash Chicago Event Style Award for Best Centerpiece, a 2011 Bizbash West Event Style Award for Best PR stunt or Guerrilla Marketing Campaign.
For the company's recent 10th anniversary, we created a fun graphic to tell our story. Enjoy!
Larry started producing events when he was just a teenager, when he organized his high school prom. After receiving his business degree from the University of Oklahoma, he began his career in marketing, sales and finance, where he rose to be Senior Vice President of Brand Marketing for the Ethel M. Chocolates division of Mars, Inc. In 2000 he received Mars, Inc.’s highest award for Marketing Excellence.
Founding his own company in 2004, Larry brought his background in marketing and creative design to the world of event production. He has produced a number of high-profile events, including the 2010 Entertainment Tonight / People Magazine Emmy Party, the People Grammy Party hosted by Beyoncé, the Entertainment Weekly Fashion Week Party, the Entertainment Weekly Upfront Party, the Entertainment Weekly Opening Night Party at the Sundance Film Festival, the Tony Awards Backstage Press Room for Sprint, the PROMAX / BDA New York Conference, the MI6 Game Marketing Conference in San Francisco, the In Style Party at the Golden Globes, the Ragú Celebrity Soccer Shoot-Out and Elle Women in Hollywood Awards. His work has garnered numerous awards, including a 2010 Bizbash Chicago Event Style Award for Best Centerpiece. You may have seen Larry on Oprah in 2010, when he recreated her entire set out of pure Godiva Chocolate!
Rather than leave the world of consumer marketing for that of "event" production, Larry has continued to synthesize the two approaches, creating award-winning boutique brand experiences that push the envelope of retail. Recent consumer-oriented productions include the Tron: Legacy Pop-up shop at Royal/T, the Hanes Comfortique Pop-Up Store on Melrose Ave. in Hollywood, and the 2010 PacSun Beach Ballyhoo event on the Santa Monica beach.
Lastly, Larry continues to design furniture and housewares. His product designs, which often make use of polished acrylic, have been featured in national retailers Neiman Marcus, Henri Bendel, Bloomingdales and Fred Segal. His product designs have been written about in Elle Decor, NYC Spaces, and Palm Springs Life. Most recently, he has opened Raymond | Lawrence, a progressive retail marketplace hosting a group of established retail merchants and a revolving series of 'pop-up' shops.
Raymond holds a degree in Fashion Merchandising and Marketing from Murray State University. He has worked as an interior designer in the textile and retail industries with brand leaders including Gap, Inc., The Limited Group, Arden B. and M&L International. In the field of commercial presentation display, his experience as Visual Manager for a $30M flagship Old Navy store provided unique insight into the process of creating “something from nothing.”
Today, Raymond works to bring Abel McCallister's creative visions to life. He oversees projects from inception to completion, supervising production planning, prop design and production, project management and on-site installations. Raymond's personal attention to quality and detail enables the firm to produce 90 percent of its brand experiences in-house.
Chris opened our New York office in 2007 and has been producing a steady stream of incredible events ever since. With more than 20 years of experience, Chris has lived and worked in New York City, New Orleans, Myrtle Beach and Paris, France.
In the 80's, Chris worked for Ian Schrager Hotels in NYC, opening the Royalton and Paramount Hotels. He has also opened venues for House of Blues in New Orleans and Myrtle Beach S.C. While with Musters & Co. in NYC, Chris designed windows for Swarovski, produced events such as the Nike/Sean Combes NYC Marathon celebration and Isaac Mizrahi's home collection launch for Target.
Chris's expertise in consumer brands ranks him as a taste maker in producing editor events. Client brands include Suave, Crest/Oral B, Jif, Hellmann's, TRESemmé and Degree. He has also produced Fox TV Show premieres including Touch with Kiefer Sutherland and The Following with Kevin Bacon, red carpet moments with People En Español/Los 50 Más Bellos, and experiential spaces at Fashion Week with Starbucks and TRESemmé.
Chris is an avid foodie with a weakness for New Orleans' King Cake.
An industry pioneer in all things red-carpet, Dennis Lumpkin creates the kind of unforgettable star-studded events most mortals only experience through the pages of magazines. Most recently he's worked on events at the Oscars, the Primetime Emmy Awards, and the Independent Spirit Awards. At the 2013 Sundance Film Festival, he produced a weeks-long experiential promotion for festival sponsor Chase Sapphire.
Dennis pioneered the concept of “celebrity gift baskets” that help sponsors build influencer awareness at high-profile events such as the Academy Awards, Primetime Emmy Awards and the White House Christmas Special. Dennis’s influential connections in the luxury and entertainment world have helped clients get their products into the hands of celebrities and onto the radar of major print and broadcast outlets. His client roster includes premium brands such as The Four Seasons, Kate Somerville and Dooney & Bourke.
Before joining Abel McCallister, Dennis was the President and CEO of New Light Concepts, a luxury marketing company that helped to conceptualize and execute A-list events such as the Self Magazine Ultimate Luxury Lounge at the Sundance Film Festival.
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